There seems to be a growing “anti-page rank” trend amongst those that are actively involved in the world of search engine marketing.

I often see and hear statements such as:-

“Forget page rank”
“page rank doesn’t get you rankings”
“page rank doesn’t equal traffic”
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Fact. Search engine marketing and SEO work can at times be mind numbing soul destroying work. At times when you’ve worked until the early hours of the morning for little or no immediate benefit to yourself or the sites your working on.
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Even at this stage of the internets development I feel that far too many webmasters are searching for a mystical magic formula that they blindly believe will instantly catapult their site to the top of the SERP’s for all of the big profit search terms in their industry.
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You may have noted from some of my earlier entries that nothing frustrates me more than people; typically “web designers” claiming to be SEO’s. This really bothers me because invariably the culprits I’m referring to have at best a very basic understanding of what is required to generate traffic and good search rankings.
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You may have noticed that my blog posts don’t tend take the same format as most SEO related blogs . I tend to ramble when something relevant pops into my head and this is one of those times. So today we’re going to think about the “link profile” of your site.
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