Just recently I’ve been browsing the SEO related roles over at monster. You never know, Google may start using them to recruit guys like me!

Anyhow, I’ve noticed something alarming amongst the job Specs. A repeated requirement for the “Understanding of three way linking”. You’ll never hear any seasoned SEO/SEM adopting three way linking as a viable model for the long term success of any given site for one simple reason that I’ll detail below.
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